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A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites, social media and email.〔PC Mag explains, in its encyclopedia, how viral videos spread via email, blogs and instant messages. Retrieved 21st Dec 2012. http://www.pcmag.com/encyclopedia_term/0,1237,t=viral+video&i=58238,00.asp〕〔Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander Hauptmann. Viral Video Style: A Closer Look at Viral Videos on YouTube. In ACM International Conference on Multimedia Retrieval (ICMR). Glasgow, United Kingdom. 2014.〕 Viral videos often contain humorous content and include televised comedy sketches, such as ''The Lonely Island'' More recently, the Kony 2012 video by Invisible Children, Inc. became the most viral video in history〔Flock, Elizabeth (4 April 2012): ("Kony 2012 screening in Uganda met with anger, rocks thrown at screen" ). ''Washington Post''.〕 with over 34,000,000 views on the first day of its upload on 5 March 2012 and as of late 2013 has over 100,000,000 views. Another recent example is Gangnam Style by PSY. As of June 2014, the music video has been viewed over 2 billion times on YouTube, which makes it the most viewed video in the history of the site. ==History== Viral videos began circulating before the major video sharing site :YouTube by e-mail. One of these early videos was "The Spirit of Christmas" which surfaced in 1995, which eventually led to the creation of the television series ''South Park''. In 1996 "Dancing Baby" appeared.〔〔Lefevre, Greg (19 January 1998) ("Dancing Baby cha-chas from the Internet to the networks" ). CNN: "Internet-savvy animation fans have known about The Dancing Baby for years; he populates hundreds of Web sites and has been the subject of untold numbers of e-mail missives."〕 This video was released as samples of 3D character animation software. Ron Lussier, the animator who cleaned up the raw animation, began passing the video around LucasArts, his workplace at the time. A particularly well-known early example was "All your base are belong to us", based on a poorly translated video game, which was first distributed as a GIF animation and became popular in the year 2000.〔h2g2 (13 February 2007) ("'All Your Base Are Belong To Us'" ) BBC: "The GIF slowly started to spread across the Internet, but it wasn't until 2000 that it properly gained popularity. By the end of the year, altered images of various road signs, cereal packets and other photographs containing the words 'All Your Base Are Belong To Us' had started to appear, and by 2001 the phenomenon was in full swing."〕 Viral videos' staying power relies on hooks which draw the audience to watch them. The hooks are able to become a part of the viral video culture after being shown repeatedly. The hooks, or key signifiers, are not able to be predicted before the videos become viral.〔Burgess, Jean (2008).(‘All Your Chocolate Rain Are Belong to Us?’ Viral Video, YouTube, and the Dynamics of Participatory Culture ) “Video Vortex Reader: Responses to YouTube”. Institute of Network Cultures, Amsterdam, pp. 101–109.〕 The early view pattern of a viral video can be used to forecast its peak day in future.〔 More recently, there has been a surge in viral videos on video sharing sites such as YouTube, partially because of the availability of affordable digital cameras. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「viral video」の詳細全文を読む スポンサード リンク
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